The business models of many of the most widely used social machines, including Facebook and YouTube, rely on advertising. This incentivizes the companies responsible for these social machines to design them in ways that nudge their users into using them as frequently and extensively as possible. As a consequence, many users often feel overly distracted by the social machine tools they use and unable to exercise effective self-control.
The Motivation and Self-Regulation project investigates design tools used by social machines to influence the behaviour of their users, and the strategies that users in turn deploy to align their use of social machines with their personal goals.